Published in Politico Europe on 10 November 2010, this short review essay by Riga-based journalist Gary Peach offers a contemporaneous reception of Oliver Bullough's Let Our Fame Be Great in a prominent European policy-oriented outlet. Though structured as a book review, Peach uses the occasion to make independent observations about the Circassian genocide and its political invisibility, lending the piece a documentary value beyond simple literary criticism. His account of Bullough discovering human bones in a rock fissure near Akçakale on the Turkish Black Sea coast — and being met with incomprehension by local villagers — serves as a pointed encapsulation of the genocide's enduring erasure from collective memory.

The review is notable for its political framing. Writing four years before the Sochi Winter Olympics, Peach connects the Circassian diaspora's emerging genocide recognition campaign directly to the 2014 games, then still a live diplomatic opportunity. He notes, with cautious pessimism, that progress depended on diaspora lobbying in European capitals, but expresses doubt that Brussels or Washington would confront what he calls Russia's "inextirpable culture of lies." This assessment, made in 2010, has since proven prescient: the Olympic moment passed without recognition from any major Western government.

This piece captures the state of Western awareness — and Western reluctance — at a pivotal juncture in Circassian advocacy history. Its publication venue, Politico Europe, gives it particular relevance as evidence that the genocide recognition question was reaching European policy audiences by 2010, even if institutional responses remained absent.